Masthead: This is the title of the
magazine that is usually the magazines name to attract pre-existing customers.
Tag: A phrase or singular word
that is used to attract viewer attention such as “exclusive”.
Typography: The font used.
Strap Line/ Selling Line: The introductory headline
that describes the magazine.
Main Image: Often shows the image or
people directly associated with the magazines main feature/article.
Pug: Corners of the magazine that
may depict a feature like barcode, price or promotional offers such as free
gift or posters.
Cover Lines: A short statement found on
the magazine cover that is used to give an idea about the articles contained
within the magazine.
Left Third: The left third contains the
magazines main articles that gives an insight into the core subject of the
magazine.
Top and Bottom Strip: The thin strips at the top
and bottom of the magazine to give an idea of the magazines contents.
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