Secondary Research -

Audience - 

G: Gender

E: Ethnicity

A: Age

R: Region/Naionality

S: Socio-Economic Group 

Gender: All genders due to female lead and orientated plot and characters. Horror/ thrillers are stereotypically masculine even with female leads such as Carrie but ours is aimed at all. 

Ethnicity: Any ethnicity as long as they can engage in english language due to the language barrier. 

Age: 18 and over due to the nature of the BBFC rating system although younger audiences of teenagers may engage with this media. 

Region/ Nationality: Cast is caucasian and european and therefore is stereotypically aimed towards this audience. Lack of other ethnicities is unintentional due to who was available at the time. 

Socio-Economic: C1 bracket down to the the E bracket in the traditional segmentation model due to E being where students fit into the system. 

Theorists - 

Hypodermic Syringe Model: 

• Passive audience
• Addicted to media
• Rely on daily dosages
• Believe and accept everything presented to them
• Media is more powerful than audience
• (Also called 'Magic Bullet') 

Uses and Gratification Approach:

• Active audience
• Use media to appease their wants and needs
• More powerful audiences than media
• Identity
• Information
• Interaction
• Entertainment

Decoding Approach:

• Active audience
• Decode their own meaning from media, despite producers context
• Audiences equal with media

Young and Rubican 4 C's:

• Four main categories: (MARS) Mainstreamers, Aspirers, Reformers and Succeeders.
• Other three (ERS): Explorers, Resigned and Struggler

Segmentation Model:

Maslow's Hierarchy of Need:

Classification:

Insight Social Value Group: